Have you ever wondered what’s the difference between them and which one should you use? Choosing the right type of marketing is a longstanding question for every marketer. Here’s everything you need to know.
Digital Marketing vs Traditional Marketing: What’s the Difference?
The main difference between digital and traditional marketing is how the audience meets the marketing message. Digital marketing employs digital media, such as social networks or sites, while traditional marketing uses conventional media, such as print publications.
What is traditional marketing?
Traditional marketing, on the other hand, includes traditional channels such as billboards and print media.Up until the development of the Internet in the 1990s, traditional marketing was practically the only type of marketing.
Because of the popularity of visual prints and street commercials society frequently undervalues digital marketing. However, according to one of the leading marketing companies DEEP.MARKETING.BRANDING. last survey, both digital and traditional marketing types have equal places in the daily life of the consumer.
- Effective and easy to understand
The majority of people’s daily lives frequently include visually striking billboards or dazzling TV commercials. They are easy to digest and often interesting. Print Marketing materials are more permanent.
- More Memorable
Seeing something in person as opposed to on your phone increases the likelihood that it will be memorized. The anticipation of a new Super Bowl ad or a beautiful and impressive storefront is more likely to stay in your head than an Instagram ad that you are likely to scroll through in seconds.
- Often Expensive
If you’re a brand in its infancy, you don’t have the means to spread 4 pages in Vogue. Many forms of traditional marketing will cost you a lot of money. No Direct Consumer Interaction Unlike social media marketing, you are more or less ignorant of your audience’s reaction to your marketing efforts.
What is digital marketing?
In simple terms, digital marketing uses digital channels such as websites and social media as tools for marketing communication. If you are using social media, you will be well versed in the ads that appear in your feed – that is digital marketing.
As effective as traditional marketing is, we can’t forget that we’re well and truly living in the internet age.
- More opportunities for engagement
You can actually see what your customers think of your business and marketing activities through platforms like social media. If your marketing has been shared, liked, and received a lot of positive feedback, you know you’re doing right.
- Easily measure your campaigns
On the other side of traditional marketing, the tracking features of digital marketing are exceptionally deep. This makes your knowledge crystal clear for your next round of marketing efforts.
- Makes smart targeting possible
If you have tools tailored specifically for a 29 year old female writer who loves Lizzo and drinks Guinness, then surely you can also create perfectly tailored content.
- Digital ads can be considered annoying.
Think about the moment you’re browsing the Facebook homepage and all you want to do is see what your old school friends are up to. Then you get a scary promotional ad for late night. This will surely make you actively dislike the very brand that makes smart targeting.
Find what works for you
Ultimately, both types of marketing have their advantages and disadvantages, but the key is understanding your specific marketing needs, considering your budget, and understanding your target audience. Traditional marketing channels are often more expected and welcomed by the Baby Boomer generation and Gen X — people who own TVs and prefer to buy newspapers. However, digital marketing is a surprisingly appropriate route for all ages, not just millennials and Gen Z. To conclude, both digital and traditional marketing can work for you if you know what your audience wants. Both play an important role in a marketing strategy, but each is enhanced when used in unison.
To read more on topics like this, check out the Business & Finance category